SINOTRUK successfully unveils the HOWO-MAX in Kenya

Recently, SINOTRUK, in collaboration with its local distributor PRINTAN LIMITED in Kenya, organised the official launch of the new HOWO-MAX 2025 model. Around 250 people attended the event, including customers from the logistics sector, financial institutions and various local media.

On site, SINOTRUK officially presented the HOWO-MAX road tractor, displaying the model in detail and inviting customers to test drive it. Equipped with a 480hp MC480 engine and a 16-speed automatic gearbox, this model is suited to Kenya's diverse terrain and transport scenarios. It is aimed primarily at the industrial, general cargo and container transport segments. Other flagship models marketed in Kenya were also presented, such as the HOWO-NX tractor unit, the HOWO-NX rigids, the HOWO-NX tippers, the HOWO-TX tractor unit, the HOWO-TX tippers, as well as the HOWO-H2 and HOWO-H3 light trucks, covering all the needs and terrains of the Kenyan market.

The event was attended by the HOWO-MAX's main customers, who signed a purchase contract on stage for 35 HOWO-MAX road tractors, expressing their confidence in and satisfaction with SINOTRUK's products and services. Representatives from local banks IAM, EQUITY and NCBA were also present. They signed financing agreements on stage, affirmed their willingness to cooperate with SINOTRUK, and presented preferential financing policies to support the brand's customers.

Five local TV channels, four radio stations, three newspapers and eighteen online media covered the entire event. The success of this launch marks a new stage in SINOTRUK's product strategy in the Kenyan market. In the future, SINOTRUK will continue to actively follow the Belt and Road Initiative, offering its customers increasingly innovative products and high-quality services.